With the marketing technique of podcasting, you can do a lot of things. You can brand yourself in your niche, you can stand out by using this underutilized method of marketing, and operate in a low competition marketplace. While most of your competitors are wrapped up in YouTube marketing, you can stand out with your podcasts in a virtually competition free zone.
And making podcasts are easy. All you need is a computer, a microphone, a good audio file editor software (like Audacity), and possibly a good file converter software. You may need a file converter software because depending on the recording software you use, it may put the rendered file as an “WAV” or “AIF” file type.
These are very high quality file types, but the size of these files are EXTREMELY large… especially if you’ve created a 60 minute podcast. Because of this, you will want to convert these kinds of files into MP3 format. MP3 is a compressed file type, and a 60 minute MP3 audio is considerably smaller than a WAV or AIF file.
Luckily, there are a lot of software on the internet that can allow you to record a high quality MP3 file. Like I said, one of them is a free software called “Audacity”. It allows you to edit and manipulate MP3 files, and allows you to adjust it’s quality – but the higher the quality, the larger the MP3 file will be. But it won’t be a large file… maybe 10MB for a high quality file.
Podcasts can do a lot of good for you. The good thing about them is that they’re free. Once you record your podcast, you will want to submit them to the podcast directories. iTunes and Podcast Alley are 2 of my favorites. There are lots more, but these 2 work very well for me – especially iTunes (I’m sure you’ve probably heard of them before).
For marketing your podcasts, you will want to get an RSS feed. You can easily get one at a site called “Feedburner”. They are owned by Google and it’s a very effective and easy tool to use. Whenever someone subscribes to your RSS feed, whenever you add a new podcast to your blog or site, the subscriber will receive an email notifying them that you’ve created a new podcast. Which basically means another download for you – and also traffic back to your site.
If you want to do things the easy way, you could extract the audio from your YouTube videos and turn them into podcasts. A lot of people do this and have no problem. I even do this myself. My videos are typically 11-15 minutes long, and then I mention my website information at the end of the video… just so people who listen to my podcasts know where to go to get more information from me.
Podcasts are great marketing tools to get you more new traffic, sales, and customers for your online business. They are easy to make, and only requires about 15 minutes out of your day to market them. Be sure to implement this strategy in your business today. You can only see good things from this technique.
Good luck with using podcasts in your internet business today.