- Branding: You are going to be branding yourself whether you like it or not. Your brand (your name that you use on the articles) is going to be seen by large amounts of people. Take the time to think about you brand and how you are perceived by others. This is one step lots of people fail on, they skip there personal brand and forget that you need to build trust with your readers.
- Your Author Stats: Your author stats will determine your online presence. If you take the time to write good and consistent content you will get higher stats, expert author or a similar description will appear on your article profile. Your readers will know who you are, what your about and if your good and have made the right impressions they will come back consistently.
- Traffic to your website:This is an extremely important point that you must make you you cover properly. The more people that vies your sites the more likelihood there is that they will visit your website. In most articles submitting sites there will be a resources box which will allow you to put your link in. In this resource box you can anchor text your main keyword to your website. So in a short sense, if you write an article that appeal to someone they can then click on your link and visit your site gaining access to more of the similar information.
- Backlinks: Everywhere you post your articles will results building backlinks to your site. These backlinks are one way links that are essential for good search engine rankings, in addition to the visitors you will get from the article readers to your website.
- Free Marketing: The final point I want to touch on is free marketing. Article marketing is free! It is a great way to market you product effectively and productively. You can expect to get visitors to your site for months or years, it is a long term strategies that works! If you don’t have the time to do it, make time or look in to article submission software. The point I’m trying to make is if you’re in a position where you can’t afford to do paid advertising then article marketing will work for you. You will be surprised by its results.
I hope this article has given you some kind of rough guidance and stressed the importance and benefits of article marketing.