Do you know Customer Relationship Management(CRM) can increase your sales efficiency and productivity?
Do you have a good CRM solution available for your sales and marketing teams?
Do you know how successful businesses use CRM to drive their successes?
If you answer the third question as NO then CRM will not be of any help and will continue to be a dumping ground for your data. There is no doubt about Customer Relationship Management (CRM) being a difference maker. In this ever growing CRM market, knowing how to leverage CRM to the organization’s benefit is key.
Following pointers will help you in leveraging CRM to increase your sales –
1. Better Knowing Your Potential Customers-
Organizations can increase their sales revenue if they know their potential customers. CRM provides insights into potential customers, treats them as leads and integrating with LinkedIn and other customer centric databases. Using analytical tools like Kiss Metrics, Google analytics, and Jaspersoft in conjunction with market data about the customers, sales teams can provide focused product, services, and solutions to their customers.
2. Customer Segmentation & Targeting-
CRM allows sales teams to segment their customers by different criteria like Industry, Revenue, Operational costs, Number of employees, Region etc. Of course, some customers are more valuable to the business than others and not all customers are in need of all products or solutions being sold. It’s worth making the effort to recognize the target customer segments earlier in the sales cycle to ensure focused marketing and sales efforts.
3. Increased focus on existing customers by Sales and Service Teams –
By establishing the sales and service teams to concentrate on clients and leads, companies can strategically align themselves towards revenue generation. Client information such as needs and choices could be added and pulled from CRM as required.
4. Help customers make decisions with analytical reports-
With the help of CRM’s Dashboard and other automation features, CRM will eliminate the need for gathering information for reporting purposes.
5. Make Use of Smartphone’s to Fulfill Sales Standards-
There is no doubt that your sales will increase if your sales team is using mobile with the CRM enabled services. If your CRM is available on mobile devices then your field sales team can use it from anywhere, this will obviously increase productivity, also you can easily monitor your sales team via GPS technology.
6. Boost Marketing ROI With Automation & Online Customer satisfaction-
CRM software contains workflow to automate and email incorporation which will allow you to improve and monitor the delivering of e-mails. This improves the abilities of your sales staff by enabling them to easily deliver out groups of important e-mails as required.
Which is CRM Software Solution Right for You? Have you customized it for your needs?
Last but not the least you must examine all the available CRM Application Solution in the market (Salesforce, SugarCRM, SuiteCRM etc.) and choose which is best for your needs. You may also filter like – your budget, number of users, function of CRM (Sales CRM or service CRM etc.)
Once you have decided which the CRM solution then get it customized for your needs. Every organization has different and Unique needs and CRM customization is very important for getting best results.
Do you have any questions like- How you should use your CRM for maximum profits, which CRM to choose or how to get it customized according to your needs?