Nowadays, there are different modes of communication such as radio, telephone, television, telegraph, newspaper, e-mail and fax. However, they are not reliable and affordable as short message service. It is estimated that worldwide SMS revenue is expected to break the USD 150 billion mark for the first time by 2013. Among the different modes of mobile communication, SMS is still the king and its traffic is expected to reach 9.4 trillion messages by 2016. Moreover, every year around 2.12 Trillion text messages are sent.

As Short Message Service is gaining recognition, SMS software has become very popular among people as it fast and reliable. Earlier, people had to rely on SMS service providers to send messages to thousands of recipients but now using the software people can send messages according to their expectation. As SMS software has customizable features, it lets users schedule the delivery time. All you have to do is just enter the message and mobile numbers of the recipients and click send.

As it is a fast, cheap and reliable mode of communication, it is being used in different sectors such as business and educational institutions. It is not just used for promoting products and services but is also used for intimating employees, potential customers and business partners regarding the launch of new products and events. Corporate companies use short message service to inform their employees regarding some important events, rules or salary hike. It is also used in share markets to update shareholders regarding the market conditions. As it saves both time and money, it is also used in real estate industry to convey information to business partners.

When everyone needs to be informed about a particular event or discount offer, using SMS software is the best solution as it allows you to send a common message to thousands of people in just a single click. One of the important benefits of short message service is that you will not have to spend any extra dollars for this messaging other than small service fee. Nowadays, some of the SMS service providers are also offering free software to grab the attention of the companies and marketers. However, you need to check out the features of the SMS software before choosing one because some software might not have customizable features. Another awesome feature of SMS software is that you will not have to be technically very knowledgeable to make use of this software. So, pick the best SMS software and begin your SMS marketing campaign.



Source by Moneek N Mehra