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On this IoT For All podcast episode, Trevor Sumner, CEO of Perch, discusses how Perch is changing the physical retail industry, what the store of the future looks like and how retail jobs will be affected by new technology.
Trevor details the different use cases Perch has build solutions for, how IoT is helping to increase in-store customer engagement, and how IoT technology will positively impact jobs in the retail industry. He also shares the exciting new things Perch is working on and what we can expect to see from them over the next 12-18 months on their journey to make retail less boring.
If you’re interested in connecting with Trevor check out his LinkedIn!
About Perch Interactive: Perch, the leader in interactive Physical + Digital retail displays that can detect when touch or pick up products and then respond with product-specific digital experiences that consistently drive 30-80% sales lift. Perch has won numerous Clio, Digi Edison and retail design awards and was named one of the 15 tech companies to watch in 2018 by Forbes.
Perch has worked with Macy’s, Sunglass Hut, Jo Malone, Neiman Marcus, Kate Spade, Lenovo, Petco, Johnson & Johnson, MAC, Bumble & bumble, Story, Barnes & Noble, Fossil, Wildflower, Invisalign, City Cannabis, Beam Suntory, and dozens of other brands and retailers to design engaging experiences that drive sales lift and analyzes the behavior of customers in-store.
Key Question and Topics from this Episode:
(03:47) Trevor introduction and background
(08:41) Overview and goal of Perch Interactive
(11:39) How is Perch’s solution connected to the digital marketing side of the business?
(14:20) Who creates the content for the interactive displays?
(15:41) What IoT technologies are being used in the development of Perch’s solution?
(18:30) What types of sensors are being used for the solution (if any)?
(20:45) What does the typical customer engagement look like?
(23:27) What are the most successful use cases for Perch’s technology?
(26:40) How does customer re-engagement work with Perch’s retail solution?
(28:23) What will the store of the future look like?
(31:29) How will technology affect jobs in the retail industry?
(34:53) How IoT positively affects jobs across all industries
(36:37) What do the next 12-18 months look like for Perch?